Social media has revolutionised the way businesses reach their target audience. With millions of active users on various platforms, social media advertising offers immense opportunities to connect with potential customers and drive business growth. Here…

Looking to increase your Twitter engagement? If so, why? If engagement is your aim on Twitter, then this easy-to-follow guide provides actionable tips and SEO-optimised strategies to enhance your presence on Twitter and connect with…

Creating a lead funnel is a valuable, but often overlooked, step for businesses that want to grow their customer base and increase revenue. A lead funnel is a marketing strategy that helps small businesses guide…

Email marketing can be a powerful tool for small businesses looking to grow their customer base and increase revenue. By building an email contact list and crafting targeted campaigns, businesses can engage with their audience,…

Content Marketing isn’t simply creating a blog or a video and tweeting out a link or pointing adverts towards it. Content Marketing is when brands create content that is an integral part of their marketing…

What is a Conversion Funnel? Creating an effective sales funnel is the process of turning people who don’t know about your business, brand or product, into supporters, followers and – importantly – customers. It’s highly…

What actually is a Target Audience? In simple terms, your target audience is your ideal customer, or customers, and knowing this will help you to be more effective in your marketing approach. It might be…

Understanding who you are trying to talk to on social media and in digital marketing is vital. You must know your audience. What do they like? Why do they like it? When do they like…

It’s a wise idea to create a social media content strategy for each platform that you use, as they all have different audiences and work well with different types of content. So, if your objective…

If you want to understand your target demographic on social media here are some tips on how to create audience personas for digital marketing. What is a ‘Persona’? Personas are basically like profiles that represent…