Understanding who you are trying to talk to on social media and in digital marketing is vital. You must know your audience. What do they like? Why do they like it? When do they like to see it? And Where? These are questions you need to answer to help you Read more…
It’s a wise idea to create a social media content strategy for each platform that you use, as they all have different audiences and work well with different types of content. So, if your objective is different for each platform, then it’s likely your content will be different, too. Your Read more…
If you want to understand your target demographic on social media here are some tips on how to create audience personas for digital marketing. What is a ‘Persona’? Personas are basically like profiles that represent your average customer, or future customers. They help you understand who they are and what Read more…
You know what you want to achieve for your business with social media, and which platforms will be most-effective for you. Now you want to start communicating with your audience and thinking about what to say on social media. Social media is about sharing content with the people you want Read more…
You’ve got a strategy, and know what platforms you’ll be using, but now you must consider creating good content for social media. Post types There are so many different types of posts; text updates, images, videos, gifs, links, replies, graphics, quizzes. The list is endless. What is right for you Read more…
If you’re looking to increase interaction and social media engagement, you’ve got to give your audience something that inspires them or provokes conversation. Give your audience something to be interested in by building relationships and interacting with them. For many, social media engagement is key, and we all know how Read more…
It’s key to know what you want from digital marketing, what are your social media goals? If you’re already using social media for your business, take some time to review your accounts, what you’ve been doing and if it has been working. Are you reaching the people you want? Are Read more…
Choosing the right social media platforms for your business to effectively support your digital marketing strategy is very important. Twitter, Facebook, Instagram, LinkedIn, Snapchat, Pinterest. There are many different social media platforms that allow you to reach your potential audience, and post different types of content, but which ones are Read more…
Social media analytics can help you to understand if all the work you are doing, the great content you are creating and posting regularly is effective. After everything you’ve done, you need to review things to see what’s working well and what’s not working using social media analytics. Testing and Read more…