Tag Archives for digital marketing

social media strategies

Proven Social Media Strategies for Small Businesses

Are you a small business owner looking to increase your social media engagement and connect with your target audience effectively? Social media has become an integral part of any business’s marketing goals, and boosting engagement…
Social Media Advertising

Using Social Media Adverting to Maximise ROI for Your Business

Social media has revolutionised the way businesses reach their target audience. With millions of active users on various platforms, social media advertising offers immense opportunities to connect with potential customers and drive business growth. Here…
What is Digital Marketing

What Is Digital Marketing?

‘Digital Marketing’ – a phrase you may often hear a lot about, and as a business owner you think you must do. But do you really know what it is and how to be effective…
Lead Funnels

How a ‘lead funnel’ can help small businesses to grow

Creating a lead funnel is a valuable, but often overlooked, step for businesses that want to grow their customer base and increase revenue. A lead funnel is a marketing strategy that helps small businesses guide…
Facebook boost post

Boost Post: Creating Your First Facebook Ad

When posting to your Facebook page, be it a business update, video, or picture post, you may well have spotted the large blue ‘BOOST POST’ button alongside your original post. While Boost Post is a…
what is content marketing

What Is Content Marketing?

Content Marketing isn’t simply creating a blog or a video and tweeting out a link or pointing adverts towards it. Content Marketing is when brands create content that is an integral part of their marketing…
Conversion Funnel

Understanding Conversion Funnels

What is a Conversion Funnel? Creating an effective sales funnel is the process of turning people who don’t know about your business, brand or product, into supporters, followers and – importantly – customers. It’s highly…

Do you know your Target Audience?

What actually is a Target Audience? In simple terms, your target audience is your ideal customer, or customers, and knowing this will help you to be more effective in your marketing approach. It might be…
Content Curation with Border Media

Five best content curation tools to help save time and boost your social media

Content Curation is a great way to boost the effectiveness of your digital marketing strategy. Sharing good content is very important on social media, giving your followers things to engage with that will be interesting,…
FREE social media top tips guide

Get your FREE Social Media top tips guide

Need help with your company’s digital marketing? Then download our FREE Social Media top tips guide with some great pieces of advice to help give you a head start! Our Social Media top tips guide…