Are you a small business owner looking to increase your social media engagement and connect with your target audience effectively? Social media has become an integral part of any business’s marketing goals, and boosting engagement…

‘Digital Marketing’ – a phrase you may often hear a lot about, and as a business owner you think you must do. But do you really know what it is and how to be effective…

Meta, the parent company of Facebook, is stepping up its game by launching a new app called Threads, which is set to rival Twitter. The app, currently available for pre-order on the Apple App Store,…

We’ve all received those emails, often from businesses we’ve used before, whether after buying some trainers or after logging onto their internet.  Sometimes we just delete them. But sometimes we don’t. We find something of…

Content Curation is a great way to boost the effectiveness of your digital marketing strategy. Sharing good content is very important on social media, giving your followers things to engage with that will be interesting,…

It’s a wise idea to create a social media content strategy for each platform that you use, as they all have different audiences and work well with different types of content. So, if your objective…

You know what you want to achieve for your business with social media, and which platforms will be most-effective for you. Now you want to start communicating with your audience and thinking about what to…

You’ve got a strategy, and know what platforms you’ll be using, but now you must consider creating good content for social media. Post types There are so many different types of posts; text updates, images,…

If you’re looking to increase interaction and social media engagement, you’ve got to give your audience something that inspires them or provokes conversation. Give your audience something to be interested in by building relationships and…

It’s key to know what you want from digital marketing, what are your social media goals? If you’re already using social media for your business, take some time to review your accounts, what you’ve been…