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social media strategies

Proven Social Media Strategies for Small Businesses

Are you a small business owner looking to increase your social media engagement and connect with your target audience effectively? Social media has become an integral part of any business’s marketing goals, and boosting engagement…
Lead Funnels

How a ‘lead funnel’ can help small businesses to grow

Creating a lead funnel is a valuable, but often overlooked, step for businesses that want to grow their customer base and increase revenue. A lead funnel is a marketing strategy that helps small businesses guide…
Email Marketing to boost your business

Why email marketing is good for small businesses

Email marketing can be a powerful tool for small businesses looking to grow their customer base and increase revenue. By building an email contact list and crafting targeted campaigns, businesses can engage with their audience,…
Email Marketing

What Is Email Marketing?

We’ve all received those emails, often from businesses we’ve used before, whether after buying some trainers or after logging onto their internet.  Sometimes we just delete them. But sometimes we don’t. We find something of…
Conversion Funnel

Understanding Conversion Funnels

What is a Conversion Funnel? Creating an effective sales funnel is the process of turning people who don’t know about your business, brand or product, into supporters, followers and – importantly – customers. It’s highly…
Content Curation with Border Media

Five best content curation tools to help save time and boost your social media

Content Curation is a great way to boost the effectiveness of your digital marketing strategy. Sharing good content is very important on social media, giving your followers things to engage with that will be interesting,…
Know Your Audience in social media and digital marketing

Know Your Audience

Understanding who you are trying to talk to on social media and in digital marketing is vital. You must know your audience. What do they like? Why do they like it? When do they like…
Create a social media content strategy

Create a social media content strategy

It’s a wise idea to create a social media content strategy for each platform that you use, as they all have different audiences and work well with different types of content. So, if your objective…
How to create audience personas

How to create Audience Personas for Digital Marketing

If you want to understand your target demographic on social media here are some tips on how to create audience personas for digital marketing. What is a ‘Persona’? Personas are basically like profiles that represent…
What to Say on Social Media: border media social media company

What to say on Social Media

You know what you want to achieve for your business with social media, and which platforms will be most-effective for you. Now you want to start communicating with your audience and thinking about what to…