‘Digital Marketing’ – a phrase you may often hear a lot about, and as a business owner you think you must do. But do you really know what it is and how to be effective with it?

So, what is Digital Marketing?

Essentially, it’s anything you do through the many different platforms available on the world wide web to help promote and, most importantly, grow your business.

Whether that’s generating more sales, maintaining customer relationships and loyalty, making more people aware of your business, or building viewers, followers or visitors to your digital platforms, such as your website, social media channels, or email newsletter.

There are many ways to ‘do’ digital marketing, as well as a multitude of objectives and aims for a business to achieve.

Not all digital marketing methods will work for every business, and each will require different skills and knowledge to be able to accomplish effectively.

That’s why it’s not just about know the latests trick or tips to be successful at digital marketing – what works for one company might not work for the other.

To create an effective digital marketing strategy, you will need to understand the important foundations.

There are many different ways to run your business’s Digital Marketing campaigns, and here at We Are Border, we have expertise and experience in many of these key areas.

• Target Audience
• Conversion Funnels
• Content Creation and Content Marketing
• Social Media Management
• Social Media Advertising
• Email Marketing

But what can digital marketing do for you?

Do you want to get more potential customers enquiring about your service or products? How about creating some content for your digital channels to promote what you do, and maybe even entice them to learn more through offers or giveaways.

Maybe you want to get more people to visit your website or follow you on social media. Give them a reason to engage with your business through interesting and entertaining content, perhaps feature articles or videos.

Or perhaps you want to sell more of your products or services. Targeted social media advertising campaigns can find your most appropriate audience and customers, much more effectively than traditional offline advertising.

So, Digital Marketing sounds quite straightforward, and sometimes the simple things can achieve great results. But understanding how each method and tactic works for your business most effectively is one of the primary aims, and long-term results are not always as easy to achieve.

Ultimately, if you don’t achieve the goals you set out to through your digital platforms, then can it really be seen as effective digital marketing?

At We Are Border, we’ve been running and managing digital marketing campaigns and content strategies on social media accounts and websites since the early 2000s, so have loads of experience and knowledge to help you and your business grow.

If you like to know more about what we can do to help, drop us a line via the contact form below…