Facebook Ads Apple iOS14 update

How the Apple iOS14 update will affect your Facebook Ads

The latest Apple iOS14 update released early in 2021 will now require apps to ask for permission to gather data and track users across mobile apps and websites. For Facebook advertisers, this could cause issues…
Content Curation with Border Media

Five best content curation tools to help save time and boost your social media

Content Curation is a great way to boost the effectiveness of your digital marketing strategy. Sharing good content is very important on social media, giving your followers things to engage with that will be interesting,…
FREE social media top tips guide

Get your FREE Social Media top tips guide from Border Media

Need help with your company’s digital marketing? Then download our FREE Social Media top tips guide with eleven great pieces of advice to help give you a head start! Our Social Media top tips guide…
Know Your Audience in social media and digital marketing

Know Your Audience

Understanding who you are trying to talk to on social media and in digital marketing is vital. You must know your audience. What do they like? Why do they like it? When do they like…
Create a social media content strategy

Create a social media content strategy

It’s a wise idea to create a social media content strategy for each platform that you use, as they all have different audiences and work well with different types of content. So, if your objective…
How to create audience personas

How to create Audience Personas for Digital Marketing

If you want to understand your target demographic on social media here are some tips on how to create audience personas for digital marketing. What is a ‘Persona’? Personas are basically like profiles that represent…
What to Say on Social Media: border media social media company

What to say on Social Media

You know what you want to achieve for your business with social media, and which platforms will be most-effective for you. Now you want to start communicating with your audience and thinking about what to…
Creating good content for social media

Creating good content for Social Media

You’ve got a strategy, and know what platforms you’ll be using, but now you must consider creating good content for social media. Post types There are so many different types of posts; text updates, images,…
social media engagement with border media

Building relationships and social media engagement

If you’re looking to increase interaction and social media engagement, you’ve got to give your audience something that inspires them or provokes conversation. Give your audience something to be interested in by building relationships and…
Know Your Audience in social media and digital marketing

What do you want from Social Media?

It’s key to know what you want from digital marketing, what are your social media goals? If you’re already using social media for your business, take some time to review your accounts, what you’ve been…