The latest Apple iOS14 update released early in 2021 will now require apps to ask for permission to gather data and track users across mobile apps and websites. For Facebook advertisers, this could cause issues to campaigns, particularly around conversion attribution, targeting and retargeting audiences, and more. It’s all down Read more…
Content Curation is a great way to boost the effectiveness of your digital marketing strategy. Sharing good content is very important on social media, giving your followers things to engage with that will be interesting, educating or entertaining, alongside more direct efforts to turn them into customers. You may have Read more…
Need help with your company’s digital marketing? Then download our FREE Social Media top tips guide with eleven great pieces of advice to help give you a head start! Our Social Media top tips guide gives you advice on some of the key areas of consideration when running your company’s Read more…
Understanding who you are trying to talk to on social media and in digital marketing is vital. You must know your audience. What do they like? Why do they like it? When do they like to see it? And Where? These are questions you need to answer to help you Read more…
It’s a wise idea to create a social media content strategy for each platform that you use, as they all have different audiences and work well with different types of content. So, if your objective is different for each platform, then it’s likely your content will be different, too. Your Read more…
If you want to understand your target demographic on social media here are some tips on how to create audience personas for digital marketing. What is a ‘Persona’? Personas are basically like profiles that represent your average customer, or future customers. They help you understand who they are and what Read more…
You know what you want to achieve for your business with social media, and which platforms will be most-effective for you. Now you want to start communicating with your audience and thinking about what to say on social media. Social media is about sharing content with the people you want Read more…
You’ve got a strategy, and know what platforms you’ll be using, but now you must consider creating good content for social media. Post types There are so many different types of posts; text updates, images, videos, gifs, links, replies, graphics, quizzes. The list is endless. What is right for you Read more…
If you’re looking to increase interaction and social media engagement, you’ve got to give your audience something that inspires them or provokes conversation. Give your audience something to be interested in by building relationships and interacting with them. For many, social media engagement is key, and we all know how Read more…
It’s key to know what you want from digital marketing, what are your social media goals? If you’re already using social media for your business, take some time to review your accounts, what you’ve been doing and if it has been working. Are you reaching the people you want? Are Read more…