Are you a small business owner looking to increase your social media engagement and connect with your target audience effectively? Social media has become an integral part of any business’s marketing goals, and boosting engagement…

Social media has revolutionised the way businesses reach their target audience. With millions of active users on various platforms, social media advertising offers immense opportunities to connect with potential customers and drive business growth. Here…

Looking to increase your Twitter engagement? If so, why? If engagement is your aim on Twitter, then this easy-to-follow guide provides actionable tips and SEO-optimised strategies to enhance your presence on Twitter and connect with…

‘Digital Marketing’ – a phrase you may often hear a lot about, and as a business owner you think you must do. But do you really know what it is and how to be effective…

Meta, the parent company of Facebook, is stepping up its game by launching a new app called Threads, which is set to rival Twitter. The app, currently available for pre-order on the Apple App Store,…

When posting to your Facebook page, be it a business update, video, or picture post, you may well have spotted the large blue ‘BOOST POST’ button alongside your original post. While Boost Post is a…

Content Marketing isn’t simply creating a blog or a video and tweeting out a link or pointing adverts towards it. Content Marketing is when brands create content that is an integral part of their marketing…

What is a Conversion Funnel? Creating an effective sales funnel is the process of turning people who don’t know about your business, brand or product, into supporters, followers and – importantly – customers. It’s highly…

What actually is a Target Audience? In simple terms, your target audience is your ideal customer, or customers, and knowing this will help you to be more effective in your marketing approach. It might be…

The latest Apple iOS14 update released early in 2021 will now require apps to ask for permission to gather data and track users across mobile apps and websites. For Facebook advertisers, this could cause issues…