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Facebook Ads Apple iOS14 update
Blog

How the Apple iOS14 update will affect your Facebook Ads

The latest Apple iOS14 update released early in 2021 will now require apps to ask for permission to gather data and track users across mobile apps and websites. For Facebook advertisers, this could cause issues to campaigns, particularly around conversion attribution, targeting and retargeting audiences, and more. It’s all down Read more…

By We Are Border, 2 months2 months ago
Content Curation with Border Media
Blog

Five best content curation tools to help save time and boost your social media

Content Curation is a great way to boost the effectiveness of your digital marketing strategy. Sharing good content is very important on social media, giving your followers things to engage with that will be interesting, educating or entertaining, alongside more direct efforts to turn them into customers. You may have Read more…

By We Are Border, 6 months3 months ago
FREE social media top tips guide
Blog

Get your FREE Social Media top tips guide from Border Media

Need help with your company’s digital marketing? Then download our FREE Social Media top tips guide with eleven great pieces of advice to help give you a head start! Our Social Media top tips guide gives you advice on some of the key areas of consideration when running your company’s Read more…

By We Are Border, 8 months3 months ago
Know Your Audience in social media and digital marketing
Blog

Know Your Audience

Understanding who you are trying to talk to on social media and in digital marketing is vital. You must know your audience. What do they like? Why do they like it? When do they like to see it? And Where? These are questions you need to answer to help you Read more…

By We Are Border, 8 months3 months ago
Create a social media content strategy
Blog

Create a social media content strategy

It’s a wise idea to create a social media content strategy for each platform that you use, as they all have different audiences and work well with different types of content. So, if your objective is different for each platform, then it’s likely your content will be different, too. Your Read more…

By We Are Border, 9 months3 months ago
How to create audience personas
Blog

How to create Audience Personas for Digital Marketing

If you want to understand your target demographic on social media here are some tips on how to create audience personas for digital marketing. What is a ‘Persona’? Personas are basically like profiles that represent your average customer, or future customers. They help you understand who they are and what Read more…

By We Are Border, 9 months3 months ago
What to Say on Social Media: border media social media company
Blog

What to say on Social Media

You know what you want to achieve for your business with social media, and which platforms will be most-effective for you. Now you want to start communicating with your audience and thinking about what to say on social media. Social media is about sharing content with the people you want Read more…

By We Are Border, 9 months3 months ago
Creating good content for social media
Blog

Creating good content for Social Media

You’ve got a strategy, and know what platforms you’ll be using, but now you must consider creating good content for social media. Post types There are so many different types of posts; text updates, images, videos, gifs, links, replies, graphics, quizzes. The list is endless. What is right for you Read more…

By We Are Border, 9 months3 months ago
social media engagement with border media
Blog

Building relationships and social media engagement

If you’re looking to increase interaction and social media engagement, you’ve got to give your audience something that inspires them or provokes conversation. Give your audience something to be interested in by building relationships and interacting with them. For many, social media engagement is key, and we all know how Read more…

By We Are Border, 9 months3 months ago
Know Your Audience in social media and digital marketing
Blog

What do you want from Social Media?

It’s key to know what you want from digital marketing, what are your social media goals? If you’re already using social media for your business, take some time to review your accounts, what you’ve been doing and if it has been working. Are you reaching the people you want? Are Read more…

By We Are Border, 9 months3 months ago

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