All posts by We Are Border.

How to create audience personas

How to create Audience Personas for Digital Marketing

If you want to understand your target demographic on social media here are some tips on how to create audience personas for digital marketing. What is a ‘Persona’? Personas are basically like profiles that represent…
What to Say on Social Media: border media social media company

What to say on Social Media

You know what you want to achieve for your business with social media, and which platforms will be most-effective for you. Now you want to start communicating with your audience and thinking about what to…
Creating good content for social media

Creating good content for Social Media

You’ve got a strategy, and know what platforms you’ll be using, but now you must consider creating good content for social media. Post types There are so many different types of posts; text updates, images,…
social media engagement with border media

Building relationships and social media engagement

If you’re looking to increase interaction and social media engagement, you’ve got to give your audience something that inspires them or provokes conversation. Give your audience something to be interested in by building relationships and…
Know Your Audience in social media and digital marketing

What do you want from Social Media?

It’s key to know what you want from digital marketing, what are your social media goals? If you’re already using social media for your business, take some time to review your accounts, what you’ve been…
social media platforms: social media company colchester

Which Social Media platforms?

Choosing the right social media platforms for your business to effectively support your digital marketing strategy is very important. Twitter, Facebook, Instagram, LinkedIn, Snapchat, Pinterest. There are many different social media platforms that allow you…
social media analytics

Social Media Analytics

Social media analytics can help you to understand if all the work you are doing, the great content you are creating and posting regularly is effective. After everything you’ve done, you need to review things…

A poignant visit to Yad Vashem

During the 2013 UEFA U21s Championship in Israel, I joined England manager Roy Hodgson and FA Chairman David Bernstein as they were given a poignant insight into the Holocaust during an emotional visit to Yad…