What is a Conversion Funnel? Creating an effective sales funnel is the process of turning people who don’t know about your business, brand or product, into supporters, followers and – importantly – customers. It’s highly…

What actually is a Target Audience? In simple terms, your target audience is your ideal customer, or customers, and knowing this will help you to be more effective in your marketing approach. Building a ‘persona’…

‘Digital Marketing’ – a phrase you may often hear a lot about, and as a business owner you think you must do. But do you really know what it is and how to be effective…

The latest Apple iOS14 update released early in 2021 will now require apps to ask for permission to gather data and track users across mobile apps and websites. For Facebook advertisers, this could cause issues…

Content Curation is a great way to boost the effectiveness of your digital marketing strategy. Sharing good content is very important on social media, giving your followers things to engage with that will be interesting,…

Need help with your company’s digital marketing? Then download our FREE Social Media top tips guide with eleven great pieces of advice to help give you a head start! Our Social Media top tips guide…

Understanding who you are trying to talk to on social media and in digital marketing is vital. You must know your audience. What do they like? Why do they like it? When do they like…

It’s a wise idea to create a social media content strategy for each platform that you use, as they all have different audiences and work well with different types of content. So, if your objective…

If you want to understand your target demographic on social media here are some tips on how to create audience personas for digital marketing. What is a ‘Persona’? Personas are basically like profiles that represent…

You know what you want to achieve for your business with social media, and which platforms will be most-effective for you. Now you want to start communicating with your audience and thinking about what to…