We’ve all received those emails, often from businesses we’ve used before, whether after buying some trainers or after logging onto their internet.
Sometimes we just delete them. But sometimes we don’t. We find something of interest and follow the links, engaging more with what we’ve been sent, and maybe even reach for our credit card.
That is email marketing, and is regarded as one of the most, if not THE most, profitable form of marketing used by serious digital marketers and businesses.
It’s an essential part of any effective conversion funnel, and is primarily used to nurture potential, or previous, customers further down the funnel so they become customers (again).
By sending each of your subscribers – those who have signed up to learn more, or even have used your business in the past – content that is relevant to their specific interests, in line with the stage they are in your conversion funnel, and at the right time, then your email marketing can reap serious benefits for your business.
Some of the biggest and most successful businesses around the world are built on the principles of engaging with their customers through email marketing, so it’s a tried and tested method of yielding results.
If you know how to use what you know about your customers to send them relevant content, at the right time, and be able to automate this process, you’ll have a system that will almost certainly see you grow.
If you would like help in getting the most out of Email Marketing to help your business to grow, contact us to help get you started…