When posting to your Facebook page, be it a business update, video, or picture post, you may well have spotted the large blue ‘BOOST POST’ button alongside your original post. While Boost Post is a…

We’ve all received those emails, often from businesses we’ve used before, whether after buying some trainers or after logging onto their internet.  Sometimes we just delete them. But sometimes we don’t. We find something of…

What actually is a Target Audience? In simple terms, your target audience is your ideal customer, or customers, and knowing this will help you to be more effective in your marketing approach. It might be…

‘Digital Marketing’ – a phrase you may often hear a lot about, and as a business owner you think you must do. But do you really know what it is and how to be effective…

Content Curation is a great way to boost the effectiveness of your digital marketing strategy. Sharing good content is very important on social media, giving your followers things to engage with that will be interesting,…

Understanding who you are trying to talk to on social media and in digital marketing is vital. You must know your audience. What do they like? Why do they like it? When do they like…

It’s a wise idea to create a social media content strategy for each platform that you use, as they all have different audiences and work well with different types of content. So, if your objective…

If you want to understand your target demographic on social media here are some tips on how to create audience personas for digital marketing. What is a ‘Persona’? Personas are basically like profiles that represent…

You know what you want to achieve for your business with social media, and which platforms will be most-effective for you. Now you want to start communicating with your audience and thinking about what to…

You’ve got a strategy, and know what platforms you’ll be using, but now you must consider creating good content for social media. Post types There are so many different types of posts; text updates, images,…