What actually is a Target Audience?
In simple terms, your target audience is your ideal customer, or customers, and knowing this will help you to be more effective in your marketing approach.
It might be tempting to have a broad idea of who you want as your customers, but having a more specific picture of who you want to connect with can be seen as a much more effective approach.
Building a ‘persona’ or an ‘avatar’ of your target audience is one way to get a realistic picture of who you are trying to reach, and it will make your job further down the line much easier.
It could be focused on age, or gender, or family – ie demographics. Perhaps the persona features geographic elements, ie their location, what sort of climate they live in, if they are in a city or the country.
Building a persona could also require things like what they do in their spare time, what their beliefs are, their lifestyle, or their views and opinions – otherwise known as psychographics.
There are also behavioural traits that could help create the avatar of your ideal customer, such as their purchase habits, how they purchase, the websites they visit, how they interact and engage with content.
All of these are considerations you should make when developing an understanding of your ideal customers and target audience.
For example, a company selling men’s suits, might be looking to focus their marketing content, copy and funnel on professional males, perhaps between the ages of 19 and 50, living in the city, who like to spend money on clothing and fashion.
But the clearer you can be over who you are targeting, the simpler it will be to reach and connect with them with your marketing efforts, including copywriting, which platforms you use, budgets, and product/service pricing.
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At We Are Border, we’ve been running and managing digital marketing campaigns and content strategies on social media accounts and websites since the early 2000s, so have loads of experience and knowledge to help you and your business grow.