We’ve all received those emails, often from businesses we’ve used before, whether after buying some trainers or after logging onto their internet.  Sometimes we just delete them. But sometimes we don’t. We find something of…

Content Marketing isn’t simply creating a blog or a video and tweeting out a link or pointing adverts towards it. Content Marketing is when brands create content that is an integral part of their marketing…

What is a Conversion Funnel? Creating an effective sales funnel is the process of turning people who don’t know about your business, brand or product, into supporters, followers and – importantly – customers. It’s highly…

What actually is a Target Audience? In simple terms, your target audience is your ideal customer, or customers, and knowing this will help you to be more effective in your marketing approach. It might be…

‘Digital Marketing’ – a phrase you may often hear a lot about, and as a business owner you think you must do. But do you really know what it is and how to be effective…

Content Curation is a great way to boost the effectiveness of your digital marketing strategy. Sharing good content is very important on social media, giving your followers things to engage with that will be interesting,…

Need help with your company’s digital marketing? Then download our FREE Social Media top tips guide with eleven great pieces of advice to help give you a head start! Our Social Media top tips guide…

Understanding who you are trying to talk to on social media and in digital marketing is vital. You must know your audience. What do they like? Why do they like it? When do they like…

It’s a wise idea to create a social media content strategy for each platform that you use, as they all have different audiences and work well with different types of content. So, if your objective…

If you want to understand your target demographic on social media here are some tips on how to create audience personas for digital marketing. What is a ‘Persona’? Personas are basically like profiles that represent…