Tag Archives for social media

Conversion Funnel

Understanding Conversion Funnels

What is a Conversion Funnel? Creating an effective sales funnel is the process of turning people who don’t know about your business, brand or product, into supporters, followers and – importantly – customers. It’s highly…

Do you know your Target Audience?

What actually is a Target Audience? In simple terms, your target audience is your ideal customer, or customers, and knowing this will help you to be more effective in your marketing approach. Building a ‘persona’…
What is Digital Marketing

What Is Digital Marketing?

‘Digital Marketing’ – a phrase you may often hear a lot about, and as a business owner you think you must do. But do you really know what it is and how to be effective…
Content Curation with Border Media

Five best content curation tools to help save time and boost your social media

Content Curation is a great way to boost the effectiveness of your digital marketing strategy. Sharing good content is very important on social media, giving your followers things to engage with that will be interesting,…
FREE social media top tips guide

Get your FREE Social Media top tips guide from Border Media

Need help with your company’s digital marketing? Then download our FREE Social Media top tips guide with eleven great pieces of advice to help give you a head start! Our Social Media top tips guide…
Know Your Audience in social media and digital marketing

Know Your Audience

Understanding who you are trying to talk to on social media and in digital marketing is vital. You must know your audience. What do they like? Why do they like it? When do they like…
Create a social media content strategy

Create a social media content strategy

It’s a wise idea to create a social media content strategy for each platform that you use, as they all have different audiences and work well with different types of content. So, if your objective…
How to create audience personas

How to create Audience Personas for Digital Marketing

If you want to understand your target demographic on social media here are some tips on how to create audience personas for digital marketing. What is a ‘Persona’? Personas are basically like profiles that represent…
What to Say on Social Media: border media social media company

What to say on Social Media

You know what you want to achieve for your business with social media, and which platforms will be most-effective for you. Now you want to start communicating with your audience and thinking about what to…
Creating good content for social media

Creating good content for Social Media

You’ve got a strategy, and know what platforms you’ll be using, but now you must consider creating good content for social media. Post types There are so many different types of posts; text updates, images,…