Content Marketing isn’t simply creating a blog or a video and tweeting out a link or pointing adverts towards it.
Content Marketing is when brands create content that is an integral part of their marketing and advertising campaigns, bringing together the different skillsets within their marketing function, from social media, SEO, content creation, email and advertising.
Being strategic and effective with your content marketing is an important way for companies to grow and positively impact their brand and is something that should always be thought seriously when considering your digital marketing strategy.
The aim should always be to create content that builds the brand and delivers results for the business, and not ‘just because we think we should’. There should always be an aim and an end result.
Consider a brand like Red Bull, who are considered one of the very best at Content Marketing.
What do you know about Red Bull? They sell drinks, that was when we probably first heard about them.
But now, we know them for much more; TV and YouTube channels, social media, football clubs, motor racing teams, extreme sports, documentaries, the list goes on.
Red Bull, founded in Austria in the 1980s, has always put their customers at the heart of their brand, focusing on making content that will engage and entertain their audiences, providing experiences that they can feel part of.
Content Marketing at the very highest level.
If you would like help in developing your own content marketing strategy, contact us via the form below and we’ll help get you started…