If you’re looking to increase interaction and social media engagement, you’ve got to give your audience something that inspires them or provokes conversation. Give your audience something to be interested in by building relationships and…

It’s key to know what you want from digital marketing, what are your social media goals? If you’re already using social media for your business, take some time to review your accounts, what you’ve been…

Choosing the right social media platforms for your business to effectively support your digital marketing strategy is very important. Twitter, Facebook, Instagram, LinkedIn, Snapchat, Pinterest. There are many different social media platforms that allow you…

Social media analytics can help you to understand if all the work you are doing, the great content you are creating and posting regularly is effective. After everything you’ve done, you need to review things…

During the 2013 UEFA U21s Championship in Israel, I joined England manager Roy Hodgson and FA Chairman David Bernstein as they were given a poignant insight into the Holocaust during an emotional visit to Yad…