Facebook boost post

Boost Post: Creating Your First Facebook Ad

When posting to your Facebook page, be it a business update, video, or picture post, you may well have spotted the large blue ‘BOOST POST’ button alongside your original post. While Boost Post is a…
Email Marketing

What Is Email Marketing?

We’ve all received those emails, often from businesses we’ve used before, whether after buying some trainers or after logging onto their internet.  Sometimes we just delete them. But sometimes we don’t. We find something of…
what is content marketing

What Is Content Marketing?

Content Marketing isn’t simply creating a blog or a video and tweeting out a link or pointing adverts towards it. Content Marketing is when brands create content that is an integral part of their marketing…
Conversion Funnel

Understanding Conversion Funnels

What is a Conversion Funnel? Creating an effective sales funnel is the process of turning people who don’t know about your business, brand or product, into supporters, followers and – importantly – customers. It’s highly…

Do you know your Target Audience?

What actually is a Target Audience? In simple terms, your target audience is your ideal customer, or customers, and knowing this will help you to be more effective in your marketing approach. It might be…
What is Digital Marketing

What Is Digital Marketing?

‘Digital Marketing’ – a phrase you may often hear a lot about, and as a business owner you think you must do. But do you really know what it is and how to be effective…
Facebook Ads Apple iOS14 update

How the Apple iOS14 update will affect your Facebook Ads

The latest Apple iOS14 update released early in 2021 will now require apps to ask for permission to gather data and track users across mobile apps and websites. For Facebook advertisers, this could cause issues…
Content Curation with Border Media

Five best content curation tools to help save time and boost your social media

Content Curation is a great way to boost the effectiveness of your digital marketing strategy. Sharing good content is very important on social media, giving your followers things to engage with that will be interesting,…
FREE social media top tips guide

Get your FREE Social Media top tips guide from Border Media

Need help with your company’s digital marketing? Then download our FREE Social Media top tips guide with eleven great pieces of advice to help give you a head start! Our Social Media top tips guide…
Know Your Audience in social media and digital marketing

Know Your Audience

Understanding who you are trying to talk to on social media and in digital marketing is vital. You must know your audience. What do they like? Why do they like it? When do they like…