It’s key to know what you want from digital marketing, what are your social media goals?
If you’re already using social media for your business, take some time to review your accounts, what you’ve been doing and if it has been working.
Are you reaching the people you want? Are you getting the response you were hoping? What is your competition doing?
This will help you understand more about where you need to go next.
If your business doesn’t have any digital presence or are not on social media, then you’ll be looking to start from scratch, so initially think about why you want to promote your business online.
Someone may have told you to get a Twitter account just because they’ve got one, but do you really need one for your business? Maybe yes, maybe no, or perhaps it’s another platform that would work best for you.
Ultimately, though, you need to know WHY you want to talk to people about your business on social media. Do you want to sell them your products or services, do you want to tell them about the work of your brand or business, or do you want to build, or play a part in, a community that shares the same interests as you?
When you know the reasons for you or your business going onto social media, then you will understand more about what messages are appropriate to share, or what platforms will be right for you.
If you need help with your company’s digital marketing? Then download our FREE Social Media top tips guide with eleven great pieces of advice to help give you a head start!
Our Social Media top tips guide gives you advice on some of the key areas of consideration when running your company’s own social media channels.
From understanding your audience, to creating the right types of posts that will engage your followers and help promote your brand the way you want to. It’s a handy guide to help any social media manager.
Just download fill out the form and we’ll send you a link to this great free resource…
Border Media is a digital marketing and social media management agency based on the Essex and Suffolk border near Colchester, aimed at help small companies and large promote their business online.
As we are a small social media company, we can combine our years of experience working in the social media, digital marketing and content industry with a personal approach that many other agencies and social media management companies cannot off.