Choosing the right social media platforms for your business to effectively support your digital marketing strategy is very important.

Twitter, Facebook, Instagram, LinkedIn, Snapchat, Pinterest. There are many different social media platforms that allow you to reach your potential audience, and post different types of content, but which ones are right for you?

When you understand your audience, you can understand where they hangout. Maybe Twitter and Instagram would work, but even if you have the audience there, it’s likely you’ll need to plan your content differently for each platform. So, once you have decided which social channels you’ll use to target your audience, you will also need to work on a strategy for each.

You should also optimise each of your accounts, completing the profile fields, use keywords, hashtags and links, including quality header and profile images, which have been set to the right size and dimensions. Also consider integrating them with other digital channels, like your website, as well as offline marketing and branding.

But it’s also important to remember, less can sometimes be more. You don’t need to be on ALL platforms, just the RIGHT platforms for you.


If you need help with your company’s digital marketing? Then download our FREE Social Media top tips guide with eleven great pieces of advice to help give you a head start!

Our Social Media top tips guide gives you advice on some of the key areas of consideration when running your company’s own social media channels.

From understanding your audience, to creating the right types of posts that will engage your followers and help promote your brand the way you want to. It’s a handy guide to help any social media manager.

Just download fill out the form and we’ll send you a link to this great free resource…

Get your FREE Social Media top tips guide
from Border Media




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Border Media is a digital marketing and social media management agency based on the Essex and Suffolk border near Colchester, aimed at help small companies and large promote their business online.

As we are a small social media company, we can combine our years of experience working in the social media, digital marketing and content industry with a personal approach that many other agencies and social media management companies cannot off.

If you would like us to help your business or brand grow, contact Border Media here.

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