You know what you want to achieve for your business with social media, and which platforms will be most-effective for you.
Now you want to start communicating with your audience and thinking about what to say on social media.
Social media is about sharing content with the people you want to share it with, and what you want them to do with that information.
Are you looking to entertain, inform, engage or look to convert your audience into customers? It might be all of these, it might be none, but your content needs to reflect what your aim for that post is.
If you are looking to sell something, then an image of the product with a link to where you can buy is a basic way of directing people where you want to go.
But if that’s all you ever do, then those who don’t want that product may get bored and unfollow. It’s all about balance. So it’s time to get a content plan in place…
If you need help with your company’s digital marketing? Then download our FREE Social Media top tips guide with eleven great pieces of advice to help give you a head start!
Our Social Media top tips guide gives you advice on some of the key areas of consideration when running your company’s own social media channels.
From understanding your audience, to creating the right types of posts that will engage your followers and help promote your brand the way you want to. It’s a handy guide to help any social media manager.
Just download fill out the form and we’ll send you a link to this great free resource…
Border Media is a digital marketing and social media management agency based on the Essex and Suffolk border near Colchester, aimed at help small companies and large promote their business online.
As we are a small social media company, we can combine our years of experience working in the social media, digital marketing and content industry with a personal approach that many other agencies and social media management companies cannot off.