Understanding who you are trying to talk to on social media and in digital marketing is vital. You must know your audience.

What do they like? Why do they like it? When do they like to see it? And Where?

These are questions you need to answer to help you plan your social media strategy, as the wrong piece of content in the wrong place to the wrong people will just be a waste of valuable time, and money!

Creating audience ‘personas’ is one way to give you chance to think exactly who your digital marketing target audience is. While you may like one thing your audience may like something different, and it’s they you are trying to engage with. Publish content for them, not you.

Try also using analytics, which are generally integrated in social media and digital marketing platforms like Twitter, Facebook and Instagram, or go more in-depth with software and apps like Google Analytics, Social Bakers, Agora Pulse or Sprout Social. Some are free, some come at a cost.

Analytics can give you loads of data about who your followers are, where they live, which languages they speak, and how they interact with your brand on social media. These insights allow you to refine your strategy and better target your social ads.


If you need help with your company’s digital marketing? Then download our FREE Social Media top tips guide with eleven great pieces of advice to help give you a head start!

Our Social Media top tips guide gives you advice on some of the key areas of consideration when running your company’s own social media channels.

From understanding your audience, to creating the right types of posts that will engage your followers and help promote your brand the way you want to. It’s a handy guide to help any social media manager.

Just download fill out the form and we’ll send you a link to this great free resource…

Get your FREE Social Media top tips guide
from Border Media




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Border Media is a digital marketing and social media management agency based on the Essex and Suffolk border near Colchester, aimed at help small companies and large promote their business online.

As we are a small agency, we can combine our years of experience working in the social media, digital marketing and content industry with a personal approach that many other agencies and social media management companies cannot off.

If you would like us to help your business or brand grow, contact Border Media here.

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