If you want to understand your target demographic on social media here are some tips on how to create audience personas for digital marketing.
What is a ‘Persona’?
Personas are basically like profiles that represent your average customer, or future customers. They help you understand who they are and what content to create for them.
To effectively market or promote your brand to your audience, you need to know who your target customer is, what they like and what they hope to gain from your product or service.
Why create Personas?
Put simply, without understanding who your audience is, it becomes complete guesswork when trying to work out what content to create or how to communicate with your community.
It can then draw you into the potential mistake of marketing for yourself, producing content that you’d like to read, or you’d like them to read, rather than what they want to engage with. The key is to try and do both, but if you don’t make your messaging and content interesting to your audience first, then you’re on a hiding to nothing.
So, think about the type of person who would be your ideal customer, and if possible, think about the type of person who wouldn’t be a customer.
How to create Audience Personas
Do you have a picture in your head of your typical customer? You can shape it by thinking about these key areas:
- Age range
- Profession, income and industry
- Income level
- Married or single?
- How many children?
- How do they spend their spare time?
- What do they want to achieve?
- What challenges do they have to deal with?
- How far along are they in customer journey?
- What kind of information or communications do they tend to rely upon and engage with?
What They Want From You
- Do they need a problem solved?
- Do they need more information?
- What triggers them into making contact or buying?
How You Can Help
- What can we do to help them achieve what they want?
- How can we present the content?
- What times do they engage?
- Do they use social media, websites, or newsletters?
- How do we spark their interest, encourage them to engage and eventually purchase? An ‘elavator pitch’.
The answers to all of these questions should aid you in identifying what type of content to create, when to deliver it, which channels to deliver it on, and how to speak to your target audience.
Get Real Data
Use your analytics to see where your visitors come from, what keywords they use, and how long they spent with you.
Use ‘social media listening’ to find your potential customers asking questions that you or your product or service might be able to answer. your product can solve on Twitter, Facebook and LinkedIn, or even Snapchat and Instagram.
Ask questions and conduct some of your own research on your channels, ask questions, interviews or polls to engage and find out more about your customers.
If you need help with your company’s digital marketing? Then download our FREE Social Media top tips guide with eleven great pieces of advice to help give you a head start!
Our Social Media top tips guide gives you advice on some of the key areas of consideration when running your company’s own social media channels.
From understanding your audience, to creating the right types of posts that will engage your followers and help promote your brand the way you want to. It’s a handy guide to help any social media manager.
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Border Media is a digital marketing and social media management agency based on the Essex and Suffolk border near Colchester, aimed at help small companies and large promote their business online.
As we are a small agency, we can combine our years of experience working in the social media, digital marketing and content industry with a personal approach that many other agencies and social media management companies cannot off.